The “G.O.A.T.” is a trending acronym popularly referenced in the annals of sports talk shows, where commentators engage in feverous debate about which athletes should be crowned the “Greatest of All Time” in their respective sport.
Tennis megastar, Roger Federer, has reached the pinnacle of success as a twenty-time grand slam singles champion from 2003 to 2018. Given that this Swiss-born tennis legend is still competing at the highest levels at the age of 38, Roger Federer may very well end his career as the greatest of all time.
In addition to his incredible prowess and winning success on the tennis court, Federer is also one of the highest paid athletes in the world.
Roger Federer Earnings from Tennis
Since turning professional in 1998, Roger Federer has been winning tennis tournaments and making a lot of money. According to the Association of Tennis Professionals (ATP), Federer’s career prize money from singles and doubles competitions as of September 23rd, 2019 is $126,840,700. Remarkably, during this span Federer has a win-loss record of 1229-267 and a startling 102 titles.
Clearly, since his first foray into the world of tennis at the age of eight, Federer as ascended to a status of financial clout that puts him in a position to not only provide for his family, but also afford a lifestyle that most of us can only dream about. However, Federer’s net worth doesn’t end with his hard-earned winnings from playing tennis, as just his name alone entices well known brands to pay him enormous sums of money to be an ambassador for their products.
Roger Federer Earnings from Endorsements
Simply put, Roger Federer is an endorsement juggernaut. From shoe and apparel deals, watches, champagne and even furniture, Federer is riding a wave of multi-year deals worth hundreds of millions of dollars. To put into perspective the enormous impact Federer is making as an ambassador for major brands, here is a list of brands that Roger Federer endorses:
2. Mercedes Benz
3. Credit Suisse
4. Jura Elektroapparate
5. Moet and Chandon
While Federer is cashing in millions from his endorsements, his biggest to date occurred in 2018, when he ended his long-time endorsement relationship with Nike and signed a 10-year deal with clothing brand Uniqlo worth $300 million.
In a Forbes article on the Federer-Uniqlo partnership, Uniqlo’s founder, Tadashi Yanai stated that “Mr. Federer is one of the greatest champions in history – my respect for him goes beyond sport. Our partnership will be about innovation on and off the court.”
Roger Federer’s earning potential not only shows his physical and mental acuity on the court, but also his acumen for being a smart and intelligent business man off the court.
Roger Federer’s Lasting Legacy
There is no question that Roger Federer is a maestro on the tennis court and is beloved by millions of fans around the world. He has more grand slam titles than any other male player in history and will leave a legacy that motivates aspiring tennis players to rise to his level of greatness. Along the way, Federer has also proven that the fruits of his labor can bring incredible wealth, fame and name recognition.