When we look at Taylor Swift’s earnings, it is impossible not to see the success and high-profile sales that have occurred across the course of her seven-album career. Swift has a legion of dedicated fans who have followed her from her early days as a teenage-country music songstress to her current incarnation as a power-pop musical heavyweight.
How much is Taylor Swift worth?
For musicians, the release of an album can hugely affect their income. Taylor Swift earnings reached $185 million from 2018 to 2019. One of the main reasons for the success of Taylor Swift has been the building of the brand around her name that is often difficult to pin down as the singer-songwriter matures into adulthood.
Taylor Swift earnings began to build when she was a teenager looking to break into the country music scene with a move from her home in Pennsylvania to Nashville, where she hoped to further her career dreams. The juggernaut that has become the career of Swift really began to take off in 2016 when she hit the number one spot on “Forbes” Celebrity Earning list for the first time thanks to her “1989 World Tour.”
In 2018, Taylor Swift’s earnings took her back to the top of the “Forbes” Celebrity List with an estimated $185 million earned following her “Reptillian World Tour.” Swift also just released her seventh studio album in August, “Lover,” which has only added to the Taylor Swift earning potential for this and next year. The question for most fans is where will the singer go next with her image, after she shocked many with a brief return to country music on her latest album that went straight to the top of the U.S. Billboard Charts.
Taylor Swift and Katy Perry earnings
The feud between Katy Perry and Taylor Swift is a complex and controversial issue with some of us believing the whole event was a major PR stunt. Both Perry and Swift have been making money through their music, tours and concert films. Perry made around $135 million in 2018 compared to Swift’s $185 million. This shows neither artist has suffered because of their feud.
One of the ways we can see the difference between the earning potential of Perry and Swift is through the quality of their endorsements. Swift has attached herself to some of the world’s largest brands, such as Apple, Netflix and Pepsi. In contrast, Perry has a lower earning potential because of a less impressive list of endorsement deals, apart from her deal with Cover Girl. Included in the less than impressive list of contracts signed by Perry is one with Claire’s, which does not have the same power as those signed by Taylor Swift.