No matter what you think of the Kardashian-Jenner family, you can’t shake the feeling that Kylie Jenner is now the most successful of the reality TV star clan. In early 2019, it was revealed by Forbes that the Kylie Jenner earnings have topped $1 billion from her reality TV activities and a range of businesses created by the entrepreneur. At the age of 21, Kylie Jenner is now classified as the world’s youngest self-made billionaire, but some experts have balked at the “self-made” definition.
Where do Kylie Jenner’s earnings come from?
Kylie Jenner started her career early as the youngest daughter of the so-called “Momager,” Kris Jenner. She has appeared on the global sensation, “Keeping Up With The Kardashians” since the show started, and Kylie Jenner’s income begins with her share of the estimated $30 million-per-season earnings the family split.
Despite the fame brought by her reality TV role, Kylie Jenner hoped to start her own business since high school. At the age of 17, Jenner used $250,000 of her own money to establish the first seeds of her beauty range, Kylie Cosmetics. The range has generally focused on “Kylie Kits,” which are used on the lips and were originally available in just three colors.
Kylie Cosmetics was an instant sensation causing the website to crash on the first day, as demand for the $29 lip kits far outweighed the supply. The youngest member of the Kardashian-Jenner family has not been willing to limit herself to being solely the figurehead of her beauty empire. Instead, her earnings have been expanded by her roles as CEO, sole owner, and Chief Marketing Officer at the company.
By 2019, Kylie Jenner had already expanded her beauty line to include a range of vegan products, reflecting the growing trend for living a plant-based lifestyle that’s sweeping the planet. A recently obtained trademark appears to show the next area to be conquered by Kylie will be baby products, which makes sense as she is now a mom herself to a sweet baby girl named Stormi.
How did Kylie Jenner’s earnings outstrip those of her sister, Kim?
The success of the Kardashian-Jenner family was largely based on the infamy of Kim Kardashian-West in the early years of their reality TV show. By 2019, when Kylie Jenner was first classified as a billionaire, sister Kim Kardashian was “only” estimated to be worth $350 million.
It is easy to see why Kylie Jenner has overtaken Kim Kardashian as the leading member of the family in terms of earnings. Kylie remains active as a spokesperson for many different companies and continues to drive her empire through social media. In contrast, Kim Kardashian has begun to explore social issues and politics, as her main areas of concern. Unlike Kylie, who established her own company, Kim Kardashian remains dependant on the contracts sourced for her by her mother and manager, Kris Jenner.